Data & Privacy
Effective Date: 1 January 2026 | Last Reviewed: June 2026
This Privacy Policy describes how lvking collects, uses, stores, and shares your personal data when you access or use our platform. Please read it alongside our Terms & Conditions.
lvking ("we", "us", "our") operates the online casino and sportsbook platform accessible at lvking.one (the "Platform"). We act as the data controller in respect of personal data collected from members and visitors who access or use our services. Our Platform is operated under an international gaming licence and is directed toward adults aged 21 and above in Malaysia and such other jurisdictions where our services are lawfully accessible.
By registering for a member account or by otherwise accessing the Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree to this Policy, please do not register or access the Platform.
We collect the following categories of personal data from or about you:
We collect personal data through the following means:
We process your personal data for the following purposes and on the following legal bases:
lvking does not sell your personal data to third parties. We share your data only in the following circumstances and only to the extent necessary:
We share data with carefully selected third-party service providers who process it on our behalf under binding data processing agreements. These include: KYC and identity verification providers; payment processing partners (e-wallet operators, banks, cryptocurrency settlement providers); game software providers who require session data for game delivery; fraud detection and cybersecurity vendors; and cloud infrastructure providers.
We may disclose personal data to our licensing authority, financial intelligence units, law enforcement agencies, or courts where we are required to do so by law, court order, or regulatory direction. This includes disclosures required under AML legislation.
In the event of a merger, acquisition, or sale of all or substantially all of our assets, personal data held by lvking may be transferred to the acquiring entity, subject to equivalent data protection obligations being imposed on the transferee.
The lvking Platform uses cookies and similar technologies to operate correctly and to improve your experience. The categories of cookies we use are:
You may manage cookie preferences through your browser settings. Disabling strictly necessary cookies will impair or prevent your use of the Platform.
We retain personal data for as long as is necessary to fulfil the purposes described in this Policy, subject to the following minimum retention periods:
Following the expiry of the applicable retention period, data is securely deleted or anonymised.
lvking implements a multi-layered approach to data security. All data transmitted between your device and the Platform is encrypted using 256-bit SSL/TLS protocols. Stored personal and financial data is encrypted at rest. Access to member data within our systems is restricted to authorised personnel on a need-to-know basis, subject to role-based access controls. We conduct regular security assessments and penetration tests.
In the event of a personal data breach that poses a risk to your rights and freedoms, lvking will notify the relevant supervisory authority and, where required, affected members within the timeframe prescribed by applicable law.
Subject to applicable law, you have the following rights in respect of the personal data we hold about you:
To exercise any of these rights, please contact our support team at [email protected] with the subject line "Data Rights Request – [Your Username]". We will respond within thirty (30) calendar days.
The lvking Platform is strictly intended for adults aged 21 years and above. We do not knowingly collect personal data from any person under the age of 21. If we become aware that personal data has been collected from an individual below the minimum age, we will promptly delete that data and close the associated account. If you have reason to believe that a minor has registered on our Platform, please notify us immediately at [email protected].
As an internationally operated platform, lvking may transfer your personal data to service providers and infrastructure partners located outside of Malaysia. Where such transfers occur, we ensure that appropriate safeguards are in place, including standard contractual clauses approved by relevant data protection authorities or equivalent mechanisms, to protect your data to a standard equivalent to that required under applicable Malaysian data protection law and international best practice.
The lvking Platform contains internal links to pages within our own site. We do not link to external third-party websites. However, to the extent that any game software interface or payment method redirect results in you accessing a third-party environment, lvking is not responsible for the privacy practices of those third-party environments. We recommend reviewing the privacy policy of any third-party platform you access in connection with your use of lvking.
lvking may update this Privacy Policy from time to time to reflect changes in our data processing practices, applicable law, or our services. Material amendments will be communicated to registered members via a notice on the Platform upon next login or by direct communication to your registered contact details. The "Last Reviewed" date at the top of this page reflects the date of the most recent update. Continued use of the Platform following the effective date of any amendment constitutes acceptance of the updated Privacy Policy.
This Privacy Policy was last reviewed and updated in June 2026. © 2026 lvking. All rights reserved.
If you have questions, concerns, or requests relating to this Privacy Policy or the way lvking handles your personal data, please contact our Data Protection team:
We aim to acknowledge all privacy-related enquiries within forty-eight (48) hours and to resolve them within thirty (30) calendar days.
Our Data Commitments
Every data transmission between your device and the lvking platform is protected by 256-bit SSL encryption — the same standard used by major Malaysian banks for their online banking portals.
lvking does not sell, rent, or trade your personal data to third-party marketers. Data shared with service providers is strictly necessary for platform operations and governed by binding data agreements.
lvking retains personal data only for as long as legally required or operationally necessary. KYC and transaction records are kept for five years; technical logs for twelve months. All data is securely deleted thereafter.
Malaysian members can request access to, correction of, or deletion of their personal data at any time. All data rights requests receive a formal response within 30 calendar days.
lvking uses cookies only for session management, security, functional preferences, and anonymised analytics. No cross-site tracking cookies are deployed. Cookie preferences are manageable via your browser settings.
Our data handling practices are designed to comply with applicable personal data protection legislation and our international gaming licensing obligations, including AML record-keeping and KYC verification standards.
Play with Confidence
Encrypted transactions, defined retention policies, and no data sales — your privacy is taken seriously at every level of the lvking platform.
Gambling involves financial risk. Play responsibly. See our Responsible Gaming page for tools and guidance.